Most businesses either love or hate Yelp – and sometimes a little of both. Out of all the review sites, Yelp is the only one I know of that actively filters reviews it doesn’t think as credible, so you know the vast majority of the ones you see are legitimate. More and more customers are turning to review […]
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Social media is changing the way small business works. Now word-of-mouth can be amplified to a cacophonous roar, and spread across the masses like a virus – and this is both good and bad. To the unscrupulous business owner that cuts corners, treats your staff and customers like crap, thinks service with a smile is […]
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Tags: advertising, business, customers, deal, economy, facebook, marketplace, mashable, media, quality, savvy, small business, social, survive, thrive, trends, value, word of mouth, yelp
I just happened to be looking for something on Yelp today and noticed that the Yelp Folks were headlining their “Best Of” businesses on their main page. It defaulted to the Santa Cruz area as that’s where I live, and out of curiosity I clicked on the “Professional Services” category. My jaw dropped when I […]
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Tags: award, bay area, best, best of, business, chris schmauch, good eye, goodeye, photographer, photographers, photography, photos, praise, professional, review, reviews, santa cruz, services, yelp
The Four Seasons Hotel in Palo Alto hosted a recent party for Elite Yelpers, the pro-bono driving force behind the incredibly useful www.yelp.com website. Even though I was hired by 4s, I was “just another photographer” at this event where many techno-savvy attendees were sporting their digital rebels, etc. SLRs. Which was fine by me […]
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Tags: appetizers, bar, bay area, best, chris schmauch, drinking, elite, four seasons, good eye, goodeye, images, kissui, models, palo alto, party, photographer, photographers, photography, photos, pics, pool, rooftop, vodka, yelp
